Market research

studies

Identify sales opportunities for products or assess the sector's potential to develop new lines of business.

At Oshun, we conduct customized market research for your company to help you make strategic decisions based on real and relevant data.

You'll be able to identify key insights to launch relevant products, design innovative services, and create strategies that authentically connect with your community. We analyze disciplines such as tattooing, piercing, and micropigmentation to help you better understand the behavior, motivations, and values of the new generations who use their bodies as a means of expression.

INSIGHTS THAT GIVE ANSWERS

A COMPLETE VISION


Our studies combine quantitative techniques (surveys, market analysis, benchmarking) and qualitative techniques (in-depth interviews, focus groups, analysis of trends and cultural behaviors) to offer you a comprehensive view of the market and consumers. Identify opportunities or launch the product you've been dreaming of with confidence.

OUR CLIENTS

Here's a sample of some of the companies we've worked with.

 Join the list of brands that connect with their community in a different way: through their skin.

Logotipo de Puma: Puma negro saltando sobre la palabra negra
Escudo del FC Barcelona: escudo con cruz, rayas y balón de fútbol.
Logotipo de Lainco, texto
Logotipo de la bebida energética Monster Energy negra: tres marcas de garras sobre el texto
Logotipo para Caja Rural, que presenta un emblema de trigo estilizado sobre las palabras
Logotipo de IDEAL Centre d'Arts Digitals, texto negro sobre fondo blanco.

frequently asked questions

  • What kind of market research do you do?

    Market research focused on the tattoo and body art sector: market size, trends, buyer personas, sales channels, and growth opportunities for yiur products or services. 



  • Who can benefit?

    Consumer brands, pharmaceutical firms or any company interested in understanding how to connect with the tattoo industry and its communities or audiences.



  • What methodology do you use?

    We combine quantitative and qualitative research, interviews, social listening, and market data analysis.



  • What deliverables do I receive?

    A detailed report with key insights, strategic recommendations, charts, and an actionable roadmap for your business.



  • How long does a study take?

    Between 4 and 6 weeks, depending on the scope and depth of the project.



  • How does a study help me with my marketing strategy?

    It gives you a clear view of opportunities, avoids blind investments, and allows you to adapt your campaigns to the reality of the sector and consumers.